On Page Marketing

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On page marketing is also referred to as conversion optimization। Once you get visitors to your site you have to find ways to monetize that traffic. In other words you want to make money off of the visitors to your site. Give them value for free, then offer something for sale, then re-offer other similar products as an up-sale.

All website are conversion tools to get users to buy

There are many sites that are more of a conversion or sales tool than a traffic magnet. Some types of business, usually local service businesses, don’t have a chance to get much traffic organically. There are just not many customers or buyers searching locally for their service online.

Whether your business is a great traffic magnet or you have to send your potential customers to your site manually through cold calling, brochures or some other form of traditional marketing, once they are there it is important to convert them to to a real customer.

Stop yourself from treating your site as just a hobby

Websites are just tools for getting business or making money. Many websites are treated as nothing more than a hobby or a status symbol. No matter what your passion is there are ways to make money off of your website. Be passionate and write your heart out but make sure there is something on your site that users can buy to support your effort.

How to sell an e-book on your website

Many websites have really annoying advertisements on their sites that just make their visitors crazy. The more effective ad is something that makes sense with the article the user just read. Example:

After plugging your e-book convert the reader to a buyer

When they click to view the e-book you should send them to a conversion page which is a page designed to convince the visitor that they should buy the e-book. Usually these type of pages are the highest converting when they have very attractive graphics, are extremely simple, and have a photo of some face with the eyes invitingly looking at the user. They already trust you if they read the whole article. If they are serious about conversion rates there is a decent chance they will buy.

Stay clear of affiliate programs unless you are an expert

Affiliate programs allow you to advertise other company’s products or services on your site in exchange for you getting a percentage of the sale. Our experience with affiliate programs have shown us that they are all pretty much a total waste of time.

There are so many technicalities that can disqualify your commission that you can end up making them a bunch of money and get non yourself. They don’t tell you what you are doing wrong very often. They will continue to let you send them customers without letting you know why you are not getting a piece of the pie. Our recommendation is that you find or create unique content such as e-books that you get almost all of the sales price yourself.

Keep your conversion process on your site

Keep the user on your site through the conversion process. If you just send all your users to other sites where they buy the products then you lose much of the control that is needed to make a decent amount or money on the internet. There are very easy ways to collect the money yourself using Google Checkout of Paypal payment systems. You can send bills via email and allow users to purchase your products and when they are done buying they are redirected back to your site. Ideally you have what are called up-sells ready for them.

How to make additional offers after a sale

An “up-sale” is an offer designed to compliment their recent purchase. You see it all the time with big sites like Ebay, Amazon, etc. “If you are interested in this, maybe you will be interested in that.” It is a way to add purchases to each buyer and many times users will actually be upset that you don’t sell something if they consider it as vitally related to what they already purchased.

Use email marketing for effective customer retention

An effective way to resell a customer who you already went to the expense of attracting to your site is email marketing. This is only effective if the email recipient trusts you and has bought from you already. Once they buy something offer them an option to be added to an email list for further offers or product updates. This allows you to send them thank you notes and additional offers that compliment what they already purchased. Many websites lose massive amounts of money by neglecting the power of customer retention.
Example of a hobby site that is losing thousands per month

An example of this is http://nintendoplayers.com. They provide great Nintendo video game reviews and information but there is no “Buy Now” button anywhere to be found. So, if a user wants to buy the game that they became convinced was great they then have the added frustration of having to go off page to buy it. This is a common problem with all the sites where the owners of the site just think of it as a hobby. Make sure that you don’t make this mistake.